Nigeria’s leading Sports betting company, Bet9ja has thrown its weight behind the 2014 edition of the Nigerian sports Awards by partnering with organizers- Unmissable Incentives Limited towards a successful hosting of the event. According to the Chairman of Bet9ja, Mr. Kunle Soname, the sponsorship of 2014 edition of the Nigerian Sports Award is in line with the company’s belief in the vision of the award which is recognizing and rewarding excellence performance among Nigerian athletes. “We are indeed very proud to come on board as a sponsor for the 3rd edition of the Nigerian Sports Award we hope to sustain the partnership for a long time in a manner that will be mutually beneficial to the award organizers and Bet9ja.” He said. Soname stated that he feels honoured and elated to be one of the key personalities and dignitaries that will be presenting award to deserving sport personalities at the November 13 event billed to hold at the Muson Centre, Lagos. In his own remarks the General Manger, Unmissable Incentive Limited, organizers of the award Mr. Kayode Idowu expresses appreciation to the company for the support which he noted will go a long way to deliver a world class event that the award is known for in the last two editions. He promised that the organizers would do all within its power to ensure that Bet9ja enjoys maximum returns on the sponsorship through brand visibility before, during and after the event. Idowu then used the medium to call on other brand owners and well-meaning individuals to emulate Bet9ja by supporting the Nigerian Sports Award to position it as the most prestigious sports award in Africa.