Unmissable Incentives Limited together embarked on the creation of the Nigeria Sports Award brand, in a bid to reward Nigerian sports stars for their efforts in keeping the passion of sport alive in the hearts of millions of Nigerians; through their efforts in local and international sports events.

Nigerian Sports Award (NSA) is an award to recognize and celebrate outstanding performances by our sports men & women. The award is presented to such sports personalities, whose performances shone brightest at local & international level in the course of the year.

The maiden edition of the awards took place on Thursday, November 29th 2012, at Federal Palace hotel Victoria Island, Lagos.